Digital Marketer Awards: 8 EXPLANATIONS WHY They Don’t Work & What You Can Do About It

In order for the best digital marketing agency, first, we have to understand “what’s digital marketing”, “will digital marketing benefit your organization” and answer fully the question “how do I have more leads for my business?” – that ought to be the purpose of any marketing.

Exactly what is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products using digital technologies, mainly on the internet, but also including cell phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it’s rather a complicated process to get right and to make sure that your entire digital marketing is working together, not as silo activities. That’s where the expertise and connection with the very best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would visit a computer to search for a product or service, nowadays people are connected to the internet all day, each day and “live online”. Searching for information, something or service is as simple and quick as searching on a laptop or computer at the job or picking right up their mobile telephone or tablet.

Digital marketing focuses on getting the information, products and services before people when they are looking online. The best digital agencies understand the buying procedure for your products and services and make sure that your information is prominent to the possible client at the appropriate time.

In the digital marketing world, the various stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the most effective digital marketing agency will present the relevant information, goods and services at the targeted amount of time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your organization and driving up revenue.

The most effective digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost which makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Keith Appleby, Eugene Oregon Digital marketing, sometimes known as website marketing, can be broken down into a amount of important features and services:

SEO Services
Search engine optimisation, most commonly abbreviated to “SEO”, may be the process of getting your website found on search engines like Google when people create a search relevant to your business, services or products.

Regardless if your site is e-Commerce or selling services it’ll drive leads and sales into your business if it’s found for the search terms people use (also known as “keywords”) to watch out for them in Google.

SEO requires experience and knowledge of how Google reads your site. What messages and information you want Google to read for a webpage or website and knowing where you can place that information so se’s can find it. A good SEO company will have a successful history of ranking websites high in the search results.

SEO works best once the proven methods of obtaining rankings are applied together with latest trends which are driving traffic. A good example of this can be the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” with their search query i.e. “SEO Company near me”. These customers want to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media marketing and reputation marketing. SEO is also the cornerstone of effective PPC, social media marketing and reputation management campaigns.

Pay Per Click
Pay Per Click (PPC) also known as “Google Advertising” or “internet marketing” is where you position adverts near the top of the search results for specific keyphrases. These search terms can be the words people use when in the “research” phase of earning a purchase or directed at the “buying keywords” when potential prospects are looking to buy.

Although your advert, based on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken up to your website or calls you direct from the serp’s page meaning you merely pay when you get a click from a potential customer hence the name for this form of marketing of PPC (often abbreviated to PPC).

How much you purchase each click depends upon several factors. The “cost per click” (abbreviated to CPC) is determined by the product quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The bigger your quality score, the less you ppc and less you pay per lead into your business.

In the UK, Google gets the the greater part of search traffic and most of your budget should be placed their, however, you won’t want to skip the smaller, yet still considerable prospect of customers from se’s like Microsoft’s Bing platform, and a small part of the budget should be allocated to other se’s.

Also, the very best PPC management companies will also discuss spreading your PPC budget over several campaigns aimed at various areas of the customer journey. A small part of the budget ought to be allocated to the research stage of the buying process when folks are using broad search terms to get information, a small section of the budget when people are looking for yours, your competition or market leaders company name.

A lot of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small portion of the budget to re-market (show your advertising to people who have shown a pastime in your services or products by visiting your site) to capture and drive up conversions from the clients previously advertised too.