How TO ADVERTISE Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing you can do for your music business as well as your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music better then you ought to know that, at least, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it’s important to assess where you’re at at this time and determine whether or not you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on making a name on your own in the music industry it is important to realize you’ll be investing a great deal of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one and even two of these key components minus the essential third element in a music marketing campaign won’t generate maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s much better than not doing some thing, but imagine how much far better you’d be if you went to work on most of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements which are most productive for the music business growth. Broken down in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message in their mind. All you do should create a knowledge for you and your music always. Approach this with precision and a firm direction as well as your music business foundation will undoubtedly be solidified for years to come.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it really is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you have laid the initial groundwork and you have made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know you are for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. Unless you have products to sell… you do not have a music business. Working to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to spend their money and purchase your stuff and the others of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s better to talk about these exact things than it is to create them happen in your job but this is exactly what the music business is centered on so incorporating these processes into your music business campaign is crucial, or you merely won’t last long enough to make dent in the music world.
And that’s not what we wish for your music career… could it be?
Again, it could seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will find a hundred and one ways to screw this up.
You’ll either spend a lot of time on creating awareness and connecting with your audience but then neglect to require the sale. Immersive Or you’ll require the sale way to often and forget about connecting together with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and at once out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame press releases that musicians love to distribute nowadays. These pr announcements are posted and delivered to my inbox on a regular basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you build up a headline such as this against my 3 step process. See the press release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my pal is really a no no. It’s 100% self interested and sadly, it will fail every time it’s used.
Fans and media see right through this. All the band wants is the money. For some unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they require the sale?
How TO ADVERTISE Your Music More Effectively